Classic Prom
In celebration of their 10th Anniversary, Alamo City Pit Bull Rescue & Rehabilitation reached out for event branding to promote their "Pittie Prom" fundraiser. A take on the "classic prom" theme, the ACPB wanted a fun, playful graphic that would capture the theme of the event, feature the stars of the evening as well as promote the fundraising goal for all guests.
Finding the Right Look and Feel
Since this was the first time ACPB was hosting a fundraiser like this, they wanted something a bit more upscale than their usual event marketing. The three concepts above were presented before the organization decided which fit more with the event's desired look and feel. The final concept took elements from the middle and right images.
Bold and Eye-Catching
When speaking with ACPB, they expressed that they wanted the collateral to reflect their established branding, being "bold and eye-catching" with an elegant twist to fit the theme of the event.
Using the non-profit's logo for inspiration, high contrast colors were used against a black background. Cursive type coupled with San Serif's text help give the invitation a high-end look similar to larger event fundraisers. The head tilt silhouette of the honorees and golden bow tie helped tied together a playful atmosphere for the philanthropic night.
Want to adopt or foster a bully breed? Check out Alamo City Pit Bull Rescue for more info.
