This project was one of the second year projects in IADT, Ireland. The brief was to design an exhibition and accompanying catalogue that would cover one of the 20th century design movements. The exhibition was about the development of advertising in America in the 1950's forward. It is showcasing the work of Paul Rand, Doyle Dane Bernbach etc. and comparing the clear and hard sell advertising to the unclear advertising of today. The content of the catalogue is one of the essays written during the college year.