MarketTools
I was Director of Product Management for Insight Networks and Idea Networks at MarketTools, a leader in the market research space. I lead a team of developers, designers, producers and moderators to design and implement communities of consumers ranging in size from 300 to over 13,000 members. Our clients included Yahoo!, Del Monte, Johnson & Johnson, and Frito-Lay. The Idea Networks Platform was designed to gather consumer insights and foster ideation around product innovations and best practices.
Our work with Del Monte and Sylvan was featured in the Wall Street Journal. I wrote an article for iMedia Connection on what motivated our ZoomPanel Moms community to engage with products and brands.
