The first project of the "Iconic product design series". The main goal was to introduce the viewer to the greatest inventions of all time and show their beauty. I wanted to emphasize the beauty of forms and materials with the help of light, to create a tactile sensation through images and, finally, to achieve a stunning cinematic look for stillframes.
VICTOR HASSELBLAD
Born in Gothenburg, Sweden in 1906, Victor Hasselblad is the man behind some of the most iconic cameras in history.The Hasselblad name became synonymous with the utmost in camera reliability and image quality.
HASSELBLAD 500 SERIES
The Hasselblad 500 series began with the revolutionary 500C, one of the most iconic cameras in photographic history. Modified throughout the years, the 500 series cameras represent the pinnacle of Victor Hasselblad's V System.
The 500C was a marvel that still remains a classic in today’s modern age. Its leaf shutter design allowed for flash synchronization at all shutter speeds with the use of electronic flash. It could also focus at full aperture thanks to an automatic aperture stop-down.
The build of the 500C was uncomplicated, and with the shutter in the lens instead of the camera body, this allowed for interchangeable lenses, film magazines, and viewfinders.
Product Visualization
Full CGI Project
Full CGI Project
Texturing, shading, lighting, compositing — Yuriy Mamontov
Model of Camera — by Viz-People
Project / HasselBlad
Client / Personal project
Date / 2023
Client / Personal project
Date / 2023
