BenQ Eye Care Animation

█ BenQ Eye Care Animation

BenQ 透過新產品上市的推廣活動，致力於打造品牌產品的護眼新形象，並與市場上的競爭對手形成明顯差異，吸引消費者的關注同時擴展客群市場。我們的目標觀眾主要包括上班族、學生族以及家長。

在這次的專案中，由 BenQ 所設計的三隻護眼小怪獸首度露出。我們協助品牌推出這些小怪獸，確立它們獨特的性格和特點，讓觀眾留下深刻印象。讓消費者對 BenQ 產品的護眼功能產生興趣和共鳴。透過影片中的幽默元素，Group.G 以營造愉快輕鬆的氛圍為目標，借此提高大眾對於護眼的重視度。

BenQ is committed to creating a new image for its eye-care products through promotional activities accompanying the launch of new products. This effort aims to differentiate the brand from its competitors in the market, attract consumer attention, and expand its customer base. Our target audience primarily consists of working professionals, students, and parents.

In this project, the three eye-care monsters designed by BenQ make their debut. We helped the brand introduce these little monsters, establishing their unique personalities and features, leaving a profound impression on the audience. This fosters interest and resonance among consumers towards the eye-care feature of BenQ products. With the humorous elements in the video, Group.G aims to create a cheerful and relaxed atmosphere, thereby enhancing public emphasis on eye care.

Character

我們延續了BenQ的三隻護眼小怪獸形象，並設定一個巨大的眼睛作為主角。這三隻小怪獸猶如主角的小幫手，照料著他的用眼健康。我們從「療癒的社群梗」出發，並以「反差」和「會心一笑」為創作關鍵詞。在設計與動態製作上，我們採用了層層遞進的手法，描繪了主角的用眼情況日益嚴重，以及在小怪獸的幫助下眼睛健康狀態逐步改善的過程，透過這種方式我們想表達出BenQ的螢幕如何有效地減輕用戶的眼睛壓力。

We continued with the image of the three eye-care monsters by BenQ and set a giant eye as the protagonist. These three monsters act like little helpers for the protagonist, taking care of his eye health. Our creative process was grounded on 'healing community memes', and the keywords 'contrast' and 'knowing smiles'. In our design and motion production, we adopted a progressive approach to depict the protagonist's deteriorating eye condition and the gradual improvement of his eye health with the help of the monsters. Through this, we aimed to illustrate how BenQ's screen effectively reduces the stress on users' eyes.

BenQ Characters

Character Design

Group.G為影片設計了一位用眼星人，以BenQ品牌進行色彩規劃，並採用BenQ護眼小怪獸的風格作為設計考量，成功誕生了這位新朋友。這位用眼星人象徵著每一位需要護眼螢幕的顧客，並在影片中增添了與其他護眼小怪獸的互動與趣味性。

Group.G has designed an eye-shaped alien character for the video, incorporating the BenQ brand's color scheme and drawing inspiration from the style of BenQ's eye-care monsters. This new friend symbolizes every customer in need of eye protection screens, and adds interaction and fun with other eye-care monsters in the video.

Storyboard

我們按照三隻小怪獸的護眼特性進行了故事設計：從不當使用螢幕的情境中，引出眼睛狀況逐漸惡化，然而護眼小怪獸的出現使一切好轉，眼睛也變得明亮起來。最終，大家一起跳著BenQ的QQ護眼操，共同擁有更好的視野。

We designed the story based on the eye-protection features of the three little monsters: starting from the scenario of improper screen usage, the condition of the eyes worsens. However, with the appearance of the eye-protection monsters, everything turns around, and the eyes become bright again. Finally, everyone dances together to BenQ's QQ Eye Protection Exercise, embracing a better vision together.

01 護眼小怪獸暖亮你的世界

昏暗辦公室裡，眼球先⽣越來越快的敲打鍵盤，桌⼦櫃⼦也跟著震動得更⼤，眼睛乾裂到眼⽪都皺起。
此時，護眼⼩怪獸們出動！從辦公室各個⾓落蹦出來！他們動作⾶快地打造明亮溫泉空間，讓原本⼯作到疲累不已的眼球先⽣在暖呼呼的溫泉裡⾝⼼放鬆。

02 護眼小怪獸讓你看見更清晰的風景

阿Q不停地打著電動，螢幕越看越模糊⽽⽤⼒的揉著眼睛，並且頭越來越靠近螢幕，直到整個臉都貼了上去。此時，護眼⼩怪獸們出動！搬來了各式各樣的道具！打造明亮虛擬實境空間，原先老眼昏花的阿Q猶如置⾝綠意盎然的森林中，拿著望遠鏡的他看⾒了更遼闊的風景。

03 護眼小怪獸讓你擁有Bling Bling 大眼

窗外⽇夜不斷轉換，阿Q因為長時間追劇⽽眼睛紅腫，腫到快要炸裂！此時，護眼⼩怪獸們出動！打造安穩休息空間！各⾃使出渾⾝解術，讓阿Q好好睡眠休息以恢復精神，醒來後眼睛變得閃閃發光，幸福得⾶上天。

04 和護眼小怪獸一起跳QQ護眼操

幸福到⾶起來的阿Q和⼩怪獸們⾶到天空中與BenQ螢幕相聚。⼤家開始⼀起歡樂的跳護眼操。

QQ護眼操

BenQ作為專業的護眼螢幕品牌，我們將這個概念轉化為一系列可愛又幽默的QQ護眼操。我們特別設計了一組舞蹈動作，邀請大眾一同在使用螢幕時關注護眼需求。這些動作包括讓眼睛多多看向遠方、活動眼球等，並結合可愛的舞蹈動作，讓每個人都能輕鬆愉快地關注這支影片的內容。

As a professional brand of eye-protection screens, BenQ has transformed this concept into a series of cute and humorous QQ Eye Protection Exercises. We have specially designed a set of dance moves, inviting everyone to pay attention to eye care while using screens. These movements include looking into the distance, moving the eyeballs, and more, all combined with adorable dance routines. This allows everyone to easily and joyfully engage with the content of this video, while focusing on the importance of eye care during screen time.

Styleframe

視覺設計上我們延伸三隻小怪獸的顏色作為整體色彩配置，並為了使畫面更具焦點與呼吸感，調整了整體透視與視覺比例，使畫面更加清爽有活力，以符合雙方預期之效果。

In terms of visual design, we extended the colors of the three little monsters as the overall color scheme. In order to make the screen more focused and breathe more, we adjusted the overall perspective and visual proportion to make the screen more refreshing and energetic, in line with the expected effects of both parties.

Animation

動畫製作中，我們使用層層遞進的方式呈現主角不當的用眼狀況，以及小怪獸出現後眼睛健康狀態逐漸改善的過程，展現BenQ產品如何幫助使用者減輕眼睛壓力。在與客戶的討論中，我們也共同創造了獨屬於這個專案的「QQ護眼操」，搭配歡快、Kuso的呈現。讓消費者在不知不覺中奠定對於 BenQ 的護眼形象及提醒護眼的重要性。

In the animation production, we used a progressive approach to depict the improper eye usage of the protagonist, as well as the gradual improvement of eye health after the appearance of the cute monster, showcasing how BenQ products help users reduce eye strain. In discussions with the client, we also collaboratively created the exclusive "QQ Eye Care Exercise" for this project, incorporating a cheerful and playful presentation. This aims to unconsciously establish in consumers' minds the image of BenQ as a promoter of eye care and emphasize the importance of eye health.