In 2022 Reckitt Benckiser's Finish family of products were re-staged to introduce new look packaging and new technology to add further definition and premiumisation between the product tiers. However, the product tiering was not distinctive enough for a shopper to understand what sets the tiers of products apart or why they should trade-up for added benefits.
My challenge was to design a key visual and subsequent point of sale elements to educate shoppers through visually articulating how each tier is defined, communicate product efficiencies, and aid in navigation across the Finish tablet portfolio.
