ESSENCE, AUTHENTICITY AND COMMITMENT INTERWOVEN
Values held high by our ancestors that we are keeping alive in the new Club Colombia packaging.
These three principles give birth to the design:
Essence: Brewed from one of the prime raw matters with which our artisans have embroidered their design for generations: Wild Cane stripes in its purest expression.
Authenticity: Expressed by a controlled irregularity that fusions the organic and the handcrafted, to create a design internationally characterized.
Commitment: It is seen in each and every Wild Cane stripe, that is subtlely engraved with the ancient patterns, now iconic in Club Colombia's image.
Thanks for Watching
Art Directors: Camilo Jimenez "Sazky" - Daniel Marín "Mango"
Copywriter: Jose Luis Rueda "El Coste"
CGI: Sazky
