Mastercard X Bank Of China X Taobao
Credit Card Design
With Taobao's customer base growing larger every day, there are also more and more people using credit cards to make purchases on the platform. Customers have a love-hate relationship with this, because while the product selection is vast and affordable, there are transaction fees for different payment methods. In response to this, Taobao has announced the issuance of a credit card with waived handling fees, which is great news for all customers.
Card Design - 1st Round
Simple and clear design to create the Taobao shopping interface looks like.
Silver dark grey is suitable for mass audiences, with orange branding color official icon.
Key Visual - 1st Round
We divide the main customer groups into 4 main groups, and create advertisements suitable for them according to their main consumer goods.
With this card, everyone can be Taobao master.
Print ad & Leaflet - 1st Round
Card Design - Rounds of other options
Card Design - Final Version
The creative inspiration of the card surface comes from the opening graphic of the Taobao app. And we found in the survey that most customers are used to spending money on Taobao in the middle of the night. So we added a luminous effect to the card to make it more magical to use, just like opening a treasure chest, in sync with the meaning of Taobao.
Print ad - Other options
Print ad - Final version
We want to convey the promotional message: "You can find everything on Taobao, but you won't find any handling fees"
Key Visual - Retouch & Rendering
