O Arrasa Quarteirão
Burger King
Burger King launched a new sandwich called BK Original, but with a catchy nickname of "Arrasa Quarteirão" (Street Crusher), accompanied by an intelligent and clever advertising campaign. This creative strategy was developed by DAVID São Paulo and produced by Sailor Studio.
The name "Arrasa Quarteirão" carries a touch of brilliance and double meaning. In Brazil, this expression is an old slang term that means something excellent or incredible. By adopting this nickname for the sandwich, Burger King plays with the concept of it being a product that is a true explosion of flavor and quality.
Moreover, the term "Quarteirão" used in the nickname also alludes to the burger offered by the brand's main competitor. This reference creates a playful wordplay while highlighting the superiority and irresistible proposition of the new sandwich.
The promotional video created by DAVID São Paulo and produced by Sailor Studio was a great success. It captured the playful and ingenious spirit of the campaign, highlighting the unique characteristics of the Arrasa Quarteirão sandwich. The video conveyed the message that the BK Original is an irresistible option that truly "crushes" in every sense.
Credits
Agency: David São Paulo
Client: Burger King
Year: 2022
Year: 2022
Sailor Studio
Directors: Luccas Oliveira, Gustavo "GGA" Almeida
Project Manager: Gabriela Varella
Post-Production Coordinator: Rafael Matheus
Editor: Guilherme Micsik
Motion: Guilherme Micsik, Vitor Mendes
