Fiordifrutta
Rigoni di Asiago is an Italian family production that has become a company that combines tradition, innovation and respect for nature.
We had the pleasure to work with Dmind on the new ad campaign of Fiordifrutta, a high-quality product line by Rigoni di Asiago, including organic fruit jams.
Yummy stories
Starting from the claim “Il gusto delle cose buone” (the taste of good things), we focused on portraying the jar with different styles and backgrounds, including elements from nature and the animal world.
The jar and the fruit are always the main characters in the spotlight, as we take the viewer into this wonderful production chain.
197
s
Fruit on stage
From a good harvest comes good fruit. We imagined green fields, with great farmers in an healthy environment.
We really took care of the colors and shapes of the trees and natural elements, in order to make them look as vibrant as Fiordifrutta’s identity.
s
A good story
As our story comes to end with some gorgeous butterflies as a delicate tribute to nature, another one is about to begin: the one set in real life, where a mum and her son are enjoying an afternoon snack together, with Fiordifrutta.
We explored a lot of concepts and ideas, including the jar made of bread, but of course some didn’t make it, but we’re glad with the final result we achieved.
s
d
s
s
Animation
We opted for a frame-by-frame animation to keep the movements of the natural elements smooth and fluid.
s
s
Storyboard
Something about the storyboard
Credits Rocketpanda
Direttore Creativo: Riccardo Albertini
Art Director: Lorenzo Florissi
Illustrator: Lorenzo Florissi
Traditional animation: Riccardo Pagano, Eleonora Giuffrida, Laura Tomelleri
2D Animation & compositing: Andrea Nobis
Producer: Filippo Martinelli
Sound design e sound FX: Cristiano De Petrillo
Credits Dmind
Direttrice Creativa: Cristina Lello
Art Director: Enrico Avesani
Account Manager: Anna Fiore Cretis
Account Executive: Claudio Checchin
Direttore di Produzione: Francesco Gumier
Videographer: Andrea Zuliani
––
Thanks
Thanks