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Cancer Chancer UK
Peter Henshaw
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Cancer Chancer.
Raising awareness of Bowel, Breast and Lung cancer.
To encourage patient presentation a GP was introduced into the campaign.
With a reassuring bedside manner, we positioned the GP as caring and supportive.
Outdoor media campaign.
Social media strategy aimed at the influencers of the target audience.
Campaign website allowed you to send a personal message to a loved one.
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Cancer Chancer UK
1
201
1
Published:
July 7th 2011
Peter Henshaw
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Peter Henshaw
London, United Kingdom
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Cancer Chancer UK
Raising awareness of Bowel, Breast and Lung Cancer.
1
201
1
Published:
July 7th 2011
Creative Fields
Advertising
campaign
cancer
Health
Copyright Info
Attribution, Non-commercial
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