Recycle Now
Changing a nation's attitude towards recycling.
Changing a nation's attitude towards recycling.
Recycle Now icon.
Recycle Now Campaign Illustrations. The possibilities are endless.
Recycle TV Spot - Featuring the voice of Jane Horrocks
Recycle Now material stream branding.
Recycle Now is the first behaviour-change campaign of its kind.
We identified that by positioning recycling as part of everyday life, we could transform a nation of non-recyclers into a nation of committed ones. Recycle Now is the first behaviour-change brand to deliberately avoid negative campaigning. Instead, it focuses on the ease, local benefits and – most importantly – value of recycling, positioning it as something that makes you feel good.
The brand has been adopted by local authorities, retailers, industry and government. From your Coke can to your cornflakes, it can be seen on over 20 million products and is recalled by 70% of the population. The brand has helped create over 32 million recyclers in the UK.
