Retail Spec (150g) Salami Packaging

For well over a decade, Two Rivers Meats has produced a large catalogue of large-calibre salami and whole-muscle salumi, made specifically for the food industry and wineries. This is the first wave of retail "friendly" salami sticks. 

Downsizing to 150 grams (as opposed to 800+grams) and finding a style that A) suited the brand, while B) attempting to stand out from the crowded shelf. 

The paper. I need to mention the paper. 

I did not want to go down the kraft paper route that so many other small-batch and artisanal producers did. I didn't believe that would help the products stand out on the shelves. I really wanted a sleek black with a pop colour, like the other retail products I was launching. 

But black paper creases, it shows white when it cracks and if feels like wrapping paper. 

This paper is actually Steak Paper. The same type we would place a high-quality steak on at the butcher shop. Except... that product is only offered in rectangles. 

Fortunately, with a little begging and bribing, we were able to get in contact with the factory and get them in a square. Seems a simple little thing, but boy did this give me (more) grey hair.