BHG
retail innovation
Brief: Innovation In Retail Design
BHG is one of China’s fastest growing retailers.
In order to stay ahead of its competitors, my team was
asked to design the personal beauty center and
an overall department store design concept
for their innovation research center.
Insight
Shoppers in Greater China are seeking a total sensorial
shopping experience.
Idea
With the vision of fusing design cues from the forms and
shapes of both the mondern and classic, the team then
translated these design ideas into an environment. This
experience infuses the depth and intimacy that inspires a
great shopping experience.