IRU is a wondrous, and interogant brand that aspires to break to cultural and gender norms of ties. Bringing nostalgia into modernism, The designs celebrates the recycling of second hand ties alluding to the metamorphosis in nature.
At the heart of this project lies the passion for preserving the heritage and stories woven within these vintage ties. Each tie is carefully sourced, selected, and transformed into a stunning piece of wearable art, serving as a bridge between the past and the present. Through intricate craftsmanship, we honor the craftsmanship and artistry of these unique textile artifacts, ensuring their continued relevance in the modern world.
The collection of vintage tie-inspired tote bags exudes a blend of elegance and functionality. Each bag is skillfully handcrafted, incorporating carefully curated tie fabrics to create a harmonious symphony of colors and patterns. The result is a one-of-a-kind accessory that adds a touch of sophistication to any ensemble, while effortlessly accommodating the practical needs of the contemporary individual.
The captivating obi belts redefine the notion of cinching one's waist, infusing it with cultural depth and an air of refinement. Inspired by traditional Japanese aesthetics, these handcrafted obi belts beautifully showcase the rich history and intricate craftsmanship embedded within each vintage tie. The transformation is breathtaking, as these once-forgotten accessories are lovingly repurposed into statement pieces that enhance the authentic self of those who wear them.
The designs seeks to ignite a sense of nostalgia while embracing individuality. With each unique piece, we invite wearers to embrace their own personal style, to transcend the boundaries of contemporary fashion, and to honor the legacy of the past. By integrating the authentic and the artful, this project celebrates the power of self-expression through transformed vintage ties, turning them into wearable goods that are as meaningful as they are visually stunning.
