Client - Mireya
Agency - Ting
The diamond industry has undergone a significant shift in recent years with the introduction of laboratory-grown diamonds. Created under controlled conditions that replicate the natural formation process of diamonds. Despite misconceptions about their quality and value, laboratory-grown diamonds are chemically and physically identical to natural diamonds and despite being called fake diamonds they are very much real!
As a retailer within the diamond jewellery industry,, it is essential to recognise the value of incorporating laboratory-grown diamond jewellery into your offering. By doing so you are presenting customers with a choice, catering to their diverse preferences and providing them with more options.
A significant advantage of laboratory-grown diamond jewellery is their affordability. The aspect of accessibility renders an attractive alternative for customers who are seeking high-quality diamond jewellery with a lower budget.
At Mireya, we believe that laboratory grown diamonds will not undermine natural mined diamonds, they just offer the consumers a fresh new Choice.
With the launch of Solara, a brand that is vertically integrated within the laboratory grown diamond supply chain. Right from growing to laboratory grown diamond jewellery distribution, we are able to provide our retail partners with a competitive edge and their consumers, an accessible luxury.
Explore our brand Solara for all your Laboratory-Grown Diamond Jewellery needs. Get in touch with us at hello@mireyauk.com to get the best of Solara and learn more about our 360-degree business solutions.
The diamond industry is known for its high-end luxury products and prices, but as we move into the Fourth Industrial Revolution, also known as Industry 4.0, we are witnessing a shift towards "Luxury 4.0".
The concept of Luxury 4.0 encompasses the incorporation of advanced technologies such as artificial intelligence, blockchain, the internet of things, and robotics into the diamond industry. These innovative tools are employed to enhance the customer’s journey, streamline the supply chain, and ensure the authenticity and traceability of diamonds.
Blockchain technology is being used to track a diamond's journey from its point of origin to the consumer, guaranteeing sourcing and authenticity. This level of transparency is essential for both retailers and customers alike when it comes to being conscious.
Luxury 4.0 is also improving the customer experience in the diamond industry by using augmented and virtual reality to allow customers to visualise their diamond jewellery in a real space before purchasing. This improves the customer experience, reduces the risk of returns, and increases sales conversion rates.
Additionally, Luxury 4.0 is having a positive impact on the manufacturing process of diamonds. Robotics and automation are being utilised to reduce waste and increase efficiency, ultimately making the industry more environmentally friendly and sustainable.
In short, Luxury 4.0 is revolutionising the diamond industry by offering new opportunities for growth, sustainability, and efficiency. By integrating innovative technology, the diamond industry is becoming more transparent, customer-focused, and eco-friendly.
