Dragon Milk
A personal project using a variety of software to create a fictional milkshake brand.
Character design, Logo design, label design, 3d visualization for promotional artwork.
Motion promos at the end.
Thinking about the brand mascot I decided a cute manga sort of dragon character would work well to create appeal to a wide audience. That brought about the name for the product "Dragon Milk". I figured a good name for the character would also encompass what the product actually is - (flavoured milk).
Being a milk product - incorporating that into the name "Milko" just made sense. To further push the idea that it's a small cute dragon and not some monstrous beast I made sure to give it some "baby/milk teeth" and the typical soft round eyes seen in Pokémon and other Manga. To differentiate it a bit I gave him glasses, that could also be extended to promote the health benefits of drinking milk in developing minds, ie it is a clever dragon...
Character design, Logo design, label design, 3d visualization for promotional artwork.
Motion promos at the end.
Thinking about the brand mascot I decided a cute manga sort of dragon character would work well to create appeal to a wide audience. That brought about the name for the product "Dragon Milk". I figured a good name for the character would also encompass what the product actually is - (flavoured milk).
Being a milk product - incorporating that into the name "Milko" just made sense. To further push the idea that it's a small cute dragon and not some monstrous beast I made sure to give it some "baby/milk teeth" and the typical soft round eyes seen in Pokémon and other Manga. To differentiate it a bit I gave him glasses, that could also be extended to promote the health benefits of drinking milk in developing minds, ie it is a clever dragon...
Character illustration - "Milko"
Starting with a rough sketch in Photoshop - redrawn and coloured vector artwork in Illustrator
Brand logo, Product labels with flavour variant colouring created in Adobe Illustrator
3D Product Renders
3D product renders created in Blender 3.6
Motion Promos
Banana Flavour clip:
Made with Blender, Adobe Illustrator, Adobe After Effects
Thanks for viewing.
