Optimum.
Security agency
Security agency
A lock shackle, an open umbrella or a power protective dome? And what does the graphic element of the Optimum security agency remind you of?
A clear and powerful form in itself characterizes the sphere of activity in which the direct impact of force is valued. It is stable, reliable, it covers with itself the text components of the logo, and this is how the corporate identity works: the arc turns into protection for the character or object in the photo, rises above the layout block, takes under protection one or another element of the layout. It was the dome that served as the main motive for this decision. Simplicity allows to easily place the logo on any media, provides instant memorization, and most importantly — sharply distinguishes Optimum from competitors, most of whom identify themselves with the help of excessively verbose for the logo graphics with an aggressive message. The project can serve as an example of how a trivial form used in accordance with an idea becomes the basis of individuality.
Art director: Ilshat Baiburin
Designer: Anna Nadezhdina
Motion Designer: Nikolai Ivanov
Designer: Anna Nadezhdina
Motion Designer: Nikolai Ivanov
