Abby Van Prooyen's profile

Flanders - Web Design


I was recruited to design a new website for Flanders, a family-owned skincare line for babies. With direction from Lindsay Lenard and web development by Adeline Rohrbach, we were able to create a web experience that elevates their new product design and attracts new and existing customers to their pharmacist-run brand. With such a rich family-oriented history and "swear by" products, they were lacking a modern brand system that would attract today's parents to try. As the Senior Designer on this project, I helped layout each site page with a clean, friendly structure that is easy to navigate and even easier to shop. With the new UI/UX design, e-commerce sales will increase as well as brand awareness.

Project Roles: Designer
Skills: Assisting, Design, Digital, E-Commerce, Figma
Media: Website, UI Design, UX Designs, Visual Designs, Products - Physical
Flanders - Web Design
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Flanders - Web Design

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