Emotional and close to the runner. adidas Running is presented with small films, interactive running tools and detailed product presentations. The runners themselves are the focus. The website works with testimonials from runners which lead the user directly to made-to-measure products according to their running requirements.

The user experiences the collection interactively according to their requirements with the use of multiple filter settings. He can set up running routes to share with other users as well as create a personal training plan. Specially produced web videos are also used.