Crocodile Brand Mascot Design

•

Established in 1947, Crocodile is an international fashion and lifestyle brand that delivers timeless, quality and functional wear.

The name Coco is derived from Comfort & Confidence which reflects the brand messaging. Coco is an adult crocodile who seeks comfort and confidence just like Crocodile’s target audience!

This character has a long snout with a tooth sticking differentiating it from an alligator as well as adding a personality to it.

Coco’s thick brows are illustrated out of the face to make this character more expressive which can tap into consumers’ emotions and make the brand relevant since it is personified.