About the Brand:
Harns Technologies, as the name implies, is a technology company that facilitates businesses with cutting-edge custom solutions and intricate workflow automation.
Ideation - Finding the Core
Our client, an industry leader, approached us with a unique challenge - they wanted a video that captured the essence of their organization and showcased their years of expertise. The catch? No direct promotion of their services! They wanted a story that highlighted their brand values and left a lasting impact on viewers.
Creative Twist: The core idea was to take the viewers on an extraordinary journey that combined character-driven storytelling with abstract elements, all while maintaining a sleek 2D animation style.
Scripting - Crafting the Tale
With no direct mention of services allowed, we had to come up with a storyline that spoke volumes about the brand's values without uttering a word about what they do.
A silhouette-style character was our solution - perfect for conveying emotions through body language.
Storyboarding - Striking the Perfect Balance
We needed to strike the right balance between character-driven storytelling and abstract elements.
Creative Hack: To visualize this unique mix, we conjured up an enchanting storyboard. This magical visual roadmap helped us navigate the character's journey while blending it seamlessly with abstract and eye-catching visuals.
Design - Emotions without a Face
How to evoke emotions in viewers without showing facial expressions?
With our creative prowess, we transformed the character into a vessel of emotions. No face, no problem! Through dynamic body language, we struck the perfect emotional chords with the audience.
Animation - A Dance of Styles
Challenge: Two different animation styles - one seamless video. How to maintain the right pace and smooth transitions?
Technical Juggles: Our animation team was on fire! We danced between character-driven sequences and abstract elements, ensuring the right pace throughout the video. Experimentation was the name of the game, and we adorned the video with design elements that enhanced the visual appeal. Maintaining the perfect balance of glow and shadow effects proved to be a mind-bending challenge, but we nailed it!
Result: A Whimsical Masterpiece!
In the end, Harns Tech’s Brand Story was a triumph! The video defined the brand's core values with heart, soul, and zero mentions of services. Our journey through ideation, scripting, storyboarding, design, and animation was filled with laughter, creative brainstorms, and endless cups of coffee.
With the client's full creative freedom, we delivered a video that not only hit the bullseye of their industry but also found a special place in our portfolio (with credits, of course!).
At What a Story, we don't just create videos; we craft extraordinary tales that weave brand magic with a sprinkle of creative excellence. And "Harns Technologies Brand Video" is just one of our many enchanting adventures! Stay tuned for more magical stories coming your way soon!
