Carrie Diaz's profile

Roche Diagnostics

Persona Refresh Creative Work 

Draw attention to the key attributes of the persona
  • For example, variant scientists are detectives looking for that needle in a haystack
  • Step away from generic stock photos and names 
  • Create a Poster that can then be posted thou throughout the offices

Make the personas memorable
  • Easy to recognize and distinguish one from another 
  • Fun but not patronizing
  • One page type poster, scannable text

Roche Diagnostics
Published:

Roche Diagnostics

Published: