SendWorks Branding
SendWorks promise to fill all your Email marketing needs. The solution is not just restricted to email marketing, but the products offer elucidations for transactional emails, contact verification, DNS configuration, and SMTP server. A single platform to meet all your email needs; from API configuration to marketing.
The team SendWorks wanted to create a brand identity that communicates the multiple solutions they offer. To find reliable help with design needs and create a brand identity and branding solutions, SendWorks contacted the 11thAgency.
A brand identity is always created around the brand ideology; the concept of SendWorks is to keep the email cycle running with different digital tools; the same concept is communicated through the brand identity.
SERVICES PROVIDED
Brand Strategy
Brand Identity
Product Identity
Custom Artwork & Icons
Visual Identity
At 11thAgency, we had the pleasure of collaborating with SendWorks to shape their captivating visual identity. Understanding their commitment to providing comprehensive email marketing solutions, we crafted a brand image that perfectly encapsulates their vision. By incorporating a logo featuring a steering wheel, we conveyed their collaborative approach and unified efforts. Our carefully selected color palette, combining deep navy blue and vibrant teal, instills trust and showcases their innovative mindset. With a modern and versatile typeface, we ensured their messaging was delivered clearly and professionally.
Through captivating imagery, we portrayed the seamless execution of email campaigns and the efficiency of their solutions. With our expertise in visual branding, we empowered SendWorks to shine brightly in the competitive landscape of email marketing, making them the go-to platform for all email needs.
Font & Color Ideology
Keeping it simple, that the communication of the brand message is smoothly transmitted is the basic ideology of the brand. Rightful selections of fonts improve readability, accessibility, usability, and overall design. Nexa font has a poise to it that has a perfect balance between style and simplicity, precisely something we were looking for.
Two key elements, that combine to make a design visibly appealing are fonts and color. If we make the right pick, we have cracked the code of making eye-catching designs. We opted for a multiple-color approach as each color is designated for each product.
Brand Identity
The industry has evolved over the years; several third-party platforms, which offer email marketing solutions and more, came into existence. The attributes of the business and attributes of the products, are to be narrated through the brand identity.
Easy solution, trusted for comfort, can be sales enabling; translating all these through visual language, we created a branding identity that works best for the business.
Product Identities
SendX, an easy email marketing platform; is depicted by an icon of an arrow. SendPost enables direct inbox reach; played with an icon of letter cover. Sendverify enables email data clearing, shown by the tick icon. SendHealth, helping with DNS configuration, represented by a plus sign, an universal health icon. Iconology is the real game in the logo designing industry.
All your products branding must have an individual identity that explains them but at the same time a contra that differs one from one another. Branding that is self-explanatory, is always recommended.
Social Communication
Through our social communication efforts, we aimed to connect partners globally, facilitate talent acquisition, and empower businesses to scale their operations with SendWorks. Our digital marketing strategy focused on delivering informative content and educating businesses on the benefits of our platform. We ensured that the brand ideology we developed for SendWorks was seamlessly carried forward to our social platforms, creating a cohesive and impactful digital presence. By fostering engagement and providing valuable resources, we positioned SendWorks as the go-to solution for businesses looking to excel in the realm of social communication.
