Ecovacs DEEBOT N10 / N10 Plus TVC 2022

ECOVACS DEEBOT N10 / DEEBOT N10 PLUS

TVC Production by SBF

This is our 2nd project with Ecovacs right after the 2022 GLOBAL PRODUCT LAUNCH EVENT.

In November 2022, we received the brief and required us to produce a 60sec product film which involved shooting and CG animation. However, Ecovacs doesn’t want to produce another typical product film like what they did before. They wanted us to produce something with an interesting camera work, creative storyline & great art direction. We are glad that the client trusted our creative team and give us this opportunity to produce this film for them.

The Classic DEEBOT (concept) - A defining concept that blurs the boundaries and invites us to live life to the fullest without concerning about the demands of maintaining a pristine home environment. In this cinematic showpiece, the story blends between a joyful woman living her daily life and the DEEBOT N10 dutifully executes its cleaning tasks with precision and efficiency. One movement leading to another following the rhythm of classical music is further elevated by dynamic camera works and CGI shots.

All Under One Roof

Our creative team crafted everything from concept, storyline, treatment, shooting, talent, venue and props sourcing, CG animation, VFX, copy writing, voice over recording, color grading and clean up. This time, we do the shooting in Kuala Lumpur, Malaysia. The biggest challenge was to look for a Europe style house to suit with the market background. Our team spend a lot of time to source a suitable house and finally, after 2 weeks of scouting, we manage to find a perfect house for the shooting and Ecovacs love it!

It took us 2 days 2 nights to complete the shooting. The most challenging part during the shooting was to control the dog together with the robot. It was time consuming to make this two-character follow what’s the director need as per plan. Overall, the shooting went well and executed smoothly by team. All thanks to the detailed pre-shooting planning by our director and team.

After the shooting, we spend another 7 days to complete the post work including color grading, clean up, enhancing the CG animation and VFX. In total, we spend around 3 months to wrap up this product film, from pre-production, production & post-production.

STYLE FRAMES