Presenting work to Dutch clients requires creating a realistic setting that accurately reflects the context in which our work will be displayed. To achieve this, we ventured into cities such as Utrecht, Amsterdam, Rotterdam, and The Hague, where we captured photographs and created Dutch mockups. Our goal was to present our future work within ordinary, everyday Dutch scenes, rather than relying on overly polished and picture-perfect images. It's important to acknowledge that when a poster is hung in a city, it won't look flawless. By adopting this approach, we enable our clients to gain a better understanding of how their poster campaigns will actually appear in real-world situations.
Photography: Feike Bergervoet
Editing: Adriaan de Bruin
