DEZA New Year’s gifts for partners and clients

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Our "branding formula" — strategy + creative + craziness has become the conceptual basis of the 2023 New Year's set. We usually replace "craziness" with "excitement", but this time we decided to be more informal and use the original slogan.

Then we picked up the content corresponding to the studio's simple formula. The basic term was a poster — in general, an independent project in this project.

Rabbits gang

We rarely use the "Chinese vector" in our New Year’s gifts. But the symbol of 2023 — the rabbit — became the main character of the creative poster and the whole concept.

Rabbits on the poster (don’t mind that some of them however look like hares) are creatures of our team’s fantasy. Each of us, as he or she managed, drew or made his own beast out. Our rabbits turned out to be completely different from the cutest to completely insane. Teamwork, right?

A creative pair… or a threesome?

The printing pair of the poster are rabbit stickers — so that our characters as true rabbits conquer the living and working space… Of our clients and partners offices. We also attached an original spicy jam called Kamikaze to the set.

The trio of posters, stickers, and jam fulfills the theme of creativity and craziness. And for the first branding formula component — strategy — we choose mittens (after all, dressing warmer in winter is a strategy).