Our client Air Wick wanted to communicate their commitment to partnering with the World Wildlife Fund to help protect and restore native wildflowers in New Zealand. We developed a comprehensive Botanica by Air Wick in-store campaign to run alongside TVCs that would bring attention to this worthwhile #Reblossom cause, along with a competition to win a plant subscription. In-store, our FSDUs were activated by consumers walking past with birdsong.
This campaign garnered several awards and nominations including a 2022 Gold award in the SHOP! Retail Marketing Awards for Grocery Store (Non-food). Overall sales increased by 66% and the campaign is being run again for the 3rd time in 2023.
This campaign garnered several awards and nominations including a 2022 Gold award in the SHOP! Retail Marketing Awards for Grocery Store (Non-food). Overall sales increased by 66% and the campaign is being run again for the 3rd time in 2023.
