From the Heart of Cairo.
Shawerma and hawawshi have always been an essential part of Cairo street food culture. They have a lot of similarities with the nature of the city and have a special place in the heart of their lovers as they provoke a lot of memories. They have always been there but never introduced as a brand that can expand and share this experience to new places. We and Caizo partnered up to represent Caizo as a Contemporary Egyptian Street-food brand that celebrates the cultural city icons, and humans who make it special and we brought this to brand touch points starting from concept and visual design to packaging and prints, interior design and brand experience.
