"Intro" represents the debut single of Harlow-based rapper, Misfit. In my multi-faceted role, I acted as the A&R for this project, contributing significantly to its creation and promotion. I selected the instrumental and the studio space where the track was recorded. As part of the creative direction, I was instrumental in envisioning and crafting the visual aesthetic for the track. I also assisted in the production of the music video by creating the call sheet and planning several key scenes. Furthermore, I handled the press release, which was essential for marketing "Intro" and introducing Misfit to the music scene.
PRESS RELEASE
Harlow-based rapper Misfit is making his grand entrance into the music scene with his debut single, "Intro". This new drill track, showcasing Misfit's exceptional lyrical prowess, gives an unflinching insight into the themes relevant to young black men in urban environments, including hustling, relationships, and societal pressures. Misfit's ability to weave words together and express relatable experiences through his lyrics is evident in "Intro". His style resonates with authenticity, capturing the realities and nuances of urban life in a way that is both impactful and lyrical.
Adding a visual dimension to this compelling narrative, a music video for "Intro" has been released on PressPlay Media's YouTube channel, a prominent platform for urban music. The video effectively translates the raw energy and vivid storytelling of the song, further enhancing its appeal.
"Intro" is now available on all major streaming platforms, and the music video can be viewed on PressPlay Media's YouTube channel.
About Misfit:
Misfit is a promising rapper hailing from Harlow, renowned for his lyrical proficiency and distinct monotone voice. His debut single "Intro" captures the realities of urban life from the perspective of young black men, demonstrating his ability to create engaging and relatable music. With his unique approach to drill music, Misfit is set to make his mark on the UK music scene.
