As Design Lead on this collaboration, I spearheaded the creation of the campaign branding which featured a unique Polo Llama logo, marking the first time Ralph Lauren Polo had ever customized or altered their iconic Polo logomark.
In close collaboration with Polo and our CG team, we developed a visually stunning series of editorial photos that drew inspiration from retro Polo ads and magazine spreads. The result was a captivating campaign that seamlessly blended fashion, sports, and retro aesthetics into a visually compelling narrative.
Alongside the Polo Stadium Collection Set, Polo introduced an exhilarating co-branded Fortnite Polo Collection, drawing inspiration from their legendary "1992 Stadium" collection. Ralph Lauren elevated the experience even more by launching a short-run, limited edition, real-life iteration of the in-game Fortnite P-Wing Boot.
Creative Director: Conor Rechtschaffner
Senior Designers: Cody Petruk & Jon Meilike
CG Lead: Jon Kiker
The Stadium Collection’s decades-long spirit of competition lives on in the Polo Stadium Cup. Players competed in this Zero Build Solo tournament for the opportunity to unlock the Stadium Hero ‘92 and Polo Prodigy Outfits (and Racerback and P-Wing Pack Back Blings) early! I collaborated closely with the Competitive team to help create a compelling event visual that seamlessly integrated our campaign visuals into the Fortnite Competitive branding.
