ΕΒΓΑ STEVIE redesign, Unilever

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Redesigning an iconic ice cream brand

to reconnect with its origins

and reclaim a place in people’s hearts.

Unilever asked us to redesign the packaging of a rather technical SKU - ice cream with Stevia sweetener instead of sugar- and try to reignite the friendly and natural vibes that made people love the brand in the first place. Our design approach was to create a visual & emotional shortcut to the brand’s origins back in the 1930s and elevate its values of innocence, unpretentiousness, and craftsmanship.

We kept food styling simple yet mouthwatering, giving out honest-to-goodness vibes.

We gave the previous cold white a rustic tint but decided to keep the iconic old-school green paper top as a liaison between the past and new packaging.

Our tailor-made fonts are inspired by the handwritten signage ice cream carts used to have back then. Thickly brushed lettering, so casual and raw that feels personal and honest.