This client wanted a logo for their brand named POP. So here's a brand brief. This brand sells stuffed animals and their target audience were adults. They wanted an abstract logo in the color white.
The brand stands for it's price and authenticity and coveys a sense of glamour while at the same time being fresh
As we were supposed to design an abstract logo. The thought being this design was to keep it simple yet meaningful like the logo shows a happy face of a teddy bear as we intend to make our customers happy through our brand and the color yellow symbolises the glamour and freshness of the brand
