I had been running the design department of Seattle University's school newspaper, The Spectator, when we got a new Editor-in-Cheif. The new Editor-in-Cheif had a different vision for the newspaper - he wanted full page, long-form articles detailing hyper-local events. We agreed that design would have to play a larger role in this new approach; without design, a full page block of text would look too overwhelming. We needed to use design to foster interest in stories and provide entry points into articles.

 

This discussion was followed by a three month redesign of the entire paper. We changed everything from the visual style to the page size. Since our target market was college-aged students, we wanted a fun, youthful design that would be flexible enough to use for several years. We ended the redesign with a great looking paper and 24 InDesign templates to be used for each issue.

 

Below, you can see examples of the identity I developed and the pages I designed.