Problem:
Vichy Catalan are a well established European sparkling water franchise, however they wanted a sub-brand that was more appropriate for Gen Z and their sustainable mindset.
Insight:
Sparkling water is often sold in plastic bottles, but Gen Z is more environmentally and health conscious to want to purchase a product that doesn’t benefit them or the planet.
Solution:
Therefore, 60 degrees is packaged in an aluminium can that gives back to the planet through every purchase. The high mineral content sparkling water emerges from the ground at 60 degrees Celsius, which inspired the brands unique name that would catch the attention of the audience. 60 degrees benefits those who want to live a more sustainable and healthier lifestyle, through its increased health benefits. Antoni Gaudi inspired Vichy Catalan’s original packaging, which led to the inclusion of tiles on the packaging to provide a link back to Vichy Catalan.
