This is the video I produced for Sephora Middle East to describe and showcase their successful campaign in selling out Sol de Janeiro’s Brazilian Bum Bum Cream and Cheirosa ‘71 Mist. It was truly an absolute challenge to produce this video, but a fun one for sure.
There were specific requirements to hit the right mark and make sure the right message is delivered to one of the most prestigious and well-known award shows internationally, which is called "Dubai Lynx - MENA's premier Festival of Creativity"
This incredible campaign generated a reach of 10 million users on Instagram and a jump in organic search volumes in December by 31% (29.5% in the UAE and 33.5% in Saudi Arabia). This was the highest search volume the product had ever experienced.
There were specific requirements to hit the right mark and make sure the right message is delivered to one of the most prestigious and well-known award shows internationally, which is called "Dubai Lynx - MENA's premier Festival of Creativity"
This incredible campaign generated a reach of 10 million users on Instagram and a jump in organic search volumes in December by 31% (29.5% in the UAE and 33.5% in Saudi Arabia). This was the highest search volume the product had ever experienced.
This was one of the best-performing affordable campaigns ever run by Sephora Middle East.
Director & Editor:
Rishkhan Rahan Zainudeen
Actor:
Haifa Beseisso
Client:
Sephora Middle East
Rishkhan Rahan Zainudeen
Actor:
Haifa Beseisso
Client:
Sephora Middle East
Agency:
ByNiggi / Radical Communication and Marketing
ByNiggi / Radical Communication and Marketing
Read the full project description on Dubai Lynx submission shortlist:
https://www.lovethework.com/en-GB/entries/sephoras-summer-on-wheels-670476
https://www.lovethework.com/en-GB/entries/sephoras-summer-on-wheels-670476
Sephora Campaign - Activation - Proof of concept highlights reel:
Check out and follow for more:
Instagram - instagram.com/rahan.zain/
Facebook - facebook.com/rishkhanproductions
T H A N K Y O U F O R W A T C H I N G
*All rights reserved* All copyrights and trademarks from these videos belong to their respective owners/agents. I do not claim ownership, my fee is for the time/effort used to film, edit and personalize these contents for the relevant clients. These contents are produced for the agencies and brands who are part of the whole campaign - Sephora & By Niggi
