This project is one of several Logo designs I created as part of a 30 Day Logo Challenge. The prompt was, of course, "Cupcake", and we were given three different business names as inspiration.

I did sketches for all three, but settled on transforming the design for "CakeCupped". 

While thinking about what that might look like as a business, I ended up designing this more literal "cake in a cup" interpretation. It's not what you think of when you hear a cupcake, and would be enough to attract curiosity.

This is the final design. 

It's rare that I decide to color my logo designs, as I was taught that a good logo has stand out with and without colors. But I feel like this was the rare case where a little color improved the design even further, and chose a fairly simplistic color palate to suit it. Since the design is rather busy, I wanted the colors to accentuate the design without overwhelming the viewer.

I also put the designs on a few mockups, one being a take out box for this business, and the other being a street sign.