As the Art Director at Maximum Yield Publications, I am responsible for leading the team in the conception, strategy, and design for our hydroponics magazine which has been publishing since 1998. This data-driven cover strategy forwards the key values of presenting radical clarity and offering a clear value proposition (quantifiable benefit). I strive to evolve each cover into it’s most effective and impacting format. Strong covers convey strong identity, which in turn conveys market authority. This establishes reader trust and connection... which results in the goals of impact, recall, and preparedness for purchase.
This recent cover was made with seven separate, unrelated images to create the layered image and three dimensional effect.
This cover was made from more than eight separate, unrelated photographs to create layered image and three dimensional water effect.
This recent cover was made with six separate, unrelated images to create the layered image and three dimensional effect.
This recent cover was made with five separate, unrelated images to create the layered image and three dimensional effect.
This recent cover was made with five separate, unrelated images to create the layered image and three dimensional effect.
