In this project, I will be going through some details of what was required of me to do for some priceless visuals to come to fruition.
There will be three categories: local special days, time for self, and loved ones.
1) LOCAL SPECIAL DAYS
When it came to combining local special days with priceless communication, it was obvious that some visuals needed to serve more than one purpose at a time. Choosing the perfect photo which also had just enough white space for the visual text placement required some time but it paid off. The results are yours to judge.
2) TIME FOR SELF
Relaxed and positive photos were what we needed. Combined with the relevant wording, the final versions came off just great.
3) LOVED ONES (My personal favorite)
For several reasons, I enjoyed working on these the most. Especially, the golfing father and son. The fact that their polos match the Mastercard colors and the way the visual text is located are the reasons why I love it some much, I suppose.
In my opinion, slice-of-life visuals are the best. They burst out with positivity, carry warmth, and thus, are my go-to type of setting for Mastercard.
P.S.: This is an ongoing project. So, I hope there will be more I can share with you in the future.
