Tinka is a fintech brand that has Russian and Latin Origin to mean 'heavenly or pure'.The brand focuses on helping individuals utilize finances and grow their wealth through investment opportunities and guide them in the journey to financial increase.
Rationale
The logotype for Tinka incorporates an abstract representation of letter 'T' as its main visual element.The T shape is simplistically designed to reflect the core values and identity of Tinka.The overlapping of the hitherto shapes signify connectivity and collaboration,reflecting Tinka's commitment to providing seamless financial solutions.
The logo is synthesized with upward-facing arrows to represent growth,advancement and upward momentum.This actually conveys Tinka's dedication to empowering its client's financial growth and helping them achieve their goals and the use of bold shapes portrays professionalism and expertise.
The colour palletes consist of Midnight blue and Deep indigo hue which reflect trust,reliability,stability,classy and professionalism.Whilst the use of a very light shade of Lavender is to signify 'heavenly or pure'.
Selected font is a refined and modern sans-serif typeface that embodies Tinka's professionalism and clarity.The simplicity and legibility of the font ensures that the company name would be easily recognizable.
Brand personality: action-oriented,independent,enterprising,natural leader and innovative.
Target audience: men and women in the Middle Class-Youth,Workers and Enterpreneurs,and Upper Class-Managers,or CEO's in Nigeria.
Objective: to capture Tinka's brand essence by developing an abstract logotype that will exude the essence of Tinka's brand value and to ensure the logotype aligns with Tinka's overall branding strategy.
