LUCKY STRIKE CONSUMER ENGAGEMENT APP
Client: British American Tobacco Bangladesh
Year: 2021
Timeline: 2 weeks
The Lucky Strike brand team from British American Tobacco Bangladesh wanted us to create a virtual gallery tour for the consumers to be taken through during their permission-based contact via an Android tablet.
The experience included full length product video and a lifestyle video. We factored that in with the ergonomics when planning for the usability of the app, and decided the AR part has to be limited, since it will not be practical for the app to require the viewer to hold both the marker, the tablet and include tap-based app interactivity.
We used Cinema 4D to design art assets, the gallery, and relatively positioned all 3D elements.
The consumer engagement Android tablet had limited hardware capabilities, so we used clever texture atlasing for PBR materials, mobile optimized particle animations, light baking and other optimizations, then added some mobile optimized post-processed bloom effect to create a vibrant and great looking virtual space.
Here is the end result:
Credits:
Ehsanul Haque Jitu: Solo project delivery (Planning, design, art & assets, app development)
