Enhancement Content Projects
Show Me (How to Use) Videos
Project Overview
Photo Studio was only covering ASINs traditionally over white backgrounds. User studies have observed a significant positive impact to sales from having multiple, high quality images of life style imagery.
Project Goals were:
1. Show the costumer features of the product that are not evident in still images. Such as moveable parts / touch & feel attributes / sound / texture / the product in use.
2. Development of a neutral styled set to image most products.
3.Cross-Regional Style guide adaptation and implementation.
Environmental Images
Project Overview
Photo Studio was only covering ASINs traditionally over white backgrounds. User studies have observed a significant positive impact to sales from having multiple, high quality images of life style imagery.
Project Goals were:
1. Enhancement of the shopping experience for a selection of products.
2. Creation of spaces to image small to medium sized products.
3. Development of a neutral styled set to image most products.
4. Style guide adjustments to create sets that are more approachable to the Mexican customer.
5. Documentation of the process in development and adoption.
4. Style guide adjustments to create sets that are more approachable to the Mexican customer.
5. Documentation of the process in development and adoption.
On Figure Video
Project Overview
Photo Studio was only covering ASINs traditionally over white backgrounds. User studies have observed a significant positive impact to sales from having multiple, high quality images of life style imagery. In this case in particular, clothing videos help enhance the CX by providing texture and real life movement of the fabrics.
Project Goals were:
1. Enhancement of the shopping experience for a selection of products.
2. Development of a neutral styled set to image most products.
4. Cross-Regional Style guide adaptation and implementation.
5. Documentation of the process in development to launch.
4. Cross-Regional Style guide adaptation and implementation.
5. Documentation of the process in development to launch.
