Reimagining Cadbury's Cocoa Packaging
Best of Show Creative Quarterly Issue 71 winner
This project rethinks Cadbury's Cocoa packaging conceptually. The wrappers are soaked in Britishness. From the mention of the Queen to the logo and the overall layout, British culture is very present in the cocoa product and Cadbury products in general. The wrappers look at two different yet visually recognizable periods in British history, the Victorian era (also known as Victoriana) and Thatcher's punk period. Using analog typography, collage, and digital tools, the design tries to capture the essence of both periods harmoniously.
