A Man's World, Miami – Spring Summer 2013 Men’s Ready-to-Wear collection
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Designed a range of magical concepts for connected multimedia experiences. "The magic mirror", "the kaleidoscope" and "the silhouette" were designed to reflect their unique brand known for their detailed craftsmanship and whimsical sensibility.
The digital screens disguised as mirrors provided a variety of surprising interactive moments.
The digital installations allowed guests to create, capture and share—both during and after the event.
The digital installations allowed guests to create, capture and share—both during and after the event.
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Agency: Sapient Nitro + Second Story 2013
Role: Art Direction
The Silhouette ☟
When guests approached the Silhouette Mirror, the screen captured their form in silhouette and revealed footage of a jumping horse, an homage to Hermès's equestrian roots, within their shadow. By moving around in front of the screen, party-goers could expand the canvas to uncover more video content.
The Kaleidoscope ☟
the Kaleidoscope Mirror played with guests' reflections by distorting and combining them with footage from a Spring Summer 2013 Ready-to-Wear runway show. This assemblage of images resulted in an "exquisite corpse" effect, with the layout of the overall piece resembling a pattern from the collection.
The Foggy Mirror ☟
The Fogged Mirrors interactive leveraged RFID technology to create a singular experience for every guest. Three hidden screens were positioned between two mock shower stalls; rising steam and audio recordings of running water and people whistling completed the locker room feel. As guests approached, the mirrors read the unique RFID they received upon arrival at the event and greeted them with a personal message and a prompt encouraging them to respond. Urged to interact with the installation, guests wrote or drew their replies on the mirrors, their work revealing a blurry image of a showering man behind the fog.
Awards & Mentions
2014 Clio Shortlist – Engagement/Experiential
2014 W3 Gold – Environmental/Experiential - Fashion
2104 IW3 Experiential Fashion Gold Award
2014 HOW Interactive Design Awards, Merit Award, Kiosks
2014 Rosey Awards, Merit, Experiential
2014 W3 Gold – Environmental/Experiential - Fashion
2104 IW3 Experiential Fashion Gold Award
2014 HOW Interactive Design Awards, Merit Award, Kiosks
2014 Rosey Awards, Merit, Experiential
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