FILTER TO GLITER FACE
Swisse is an Australia supplement and skincare brand that benefits different
target audiences starting from Millennial Female and Male from 25 years old and above.
Swisse is seeking to forge our own path and explore our true purpose-
Healthy Beautiful approach, that defines a Beauty explorer archetype
and wellness warrior with different possibilities.
EVERY IDEAS WORTH PRACTICE
I turn my rejected social brainstorming ideas
into a skincare/ supplement ad series.
EXPLORATIONS
MASTHEAD ANIMATION
Girls feel confident to move forward without applying
any beauty filters and hiding behind the circular camera lens.
PROBLEM FORMS PATTERNS
People often neglect different facial problems in everyday life.
Patterns to show problems and product USPs.
Forms a visual mnemonic that conveys the brand identity.
Educating the audience to treat different problems with
respective Swisse products as a solution.
IDEA/CONCEPT
An exaggerated ads to position Swisse as an beauty app eliminator,
emphasising on the product effectiveness to reduce skin and facial problems
and achieving it's wellness mission as True Healthy beautiful individual.
TO BE A BEAUTY WARRIOR WITH A GLOW FACE?
OR TO BE A FILTER SLAVE WITH A GLOW FACE?
IGS photo editing.
When you apply with Swisse Products,
Your Face is getting brighter and healthier as you choose Swisse ''Filter''.
Each Filters represents Product benefits/ USP that tackles skin problem.
