CENTER OF GRAVITY
PROJECT: BrandLite
PRINCIPLE OFFICE: Edmonton, Canada
Note: Still in deployment stage.
DESCRIPTION
Center Of Gravity, in its most basic form, is the world’s highest indoor bungee jump. This, in itself, is pretty cool. The difference is though that they are not just thrill seekers in it for the quick fix. They see vertical challenges as a way to balance the core of your being and to find out what really makes you tick. Whether it be for clients or their team, they create an environment where people can get grounded enough to sore to the next level, to really push themselves beyond what they could have imagined.
GUIDING PRINCIPLE
Core
In order to face any challenges, all feelings, thoughts and action must find their birth at your indispensable center. It is the strength and balance that can only come from within that will empower you, your team members and your clients to face the gauntlet that is thrown down before you. The power to accomplish anything is within, and by living from the inside out, you can overcome and propel yourself beyond even the greatest of feats.
BRAND SIGNATURE
‘At the Core of Adventure’
CREATIVE CONCEPT
This brand, quite simply, is fun, bright and youthful. Everything was designed with the pure adrenalin rush in mind that actually in the end, centers those whose are brave enough to take part in it. The brand marque plays with the initials of the name, but also represent the idea of both the power icon as well as a target, which on deeper reflection bring the brands guiding principle to life. In creating a graphic language, it was important to create a brand that could easily be taken in-house without any further investment. All the different pieces are created much like a puzzle that you can reassemble in different ways to create a clear and consistent reflection of the whole. Social Media takes big part of the brand as it becomes one of the main tools used for marketing and advertising. Creating brand ambassadors out of Facebook followers means more adventures being shared, and more scope to the future development of the business.
PROJECT: BrandLite
PRINCIPLE OFFICE: Edmonton, Canada
Note: Still in deployment stage.
DESCRIPTION
Center Of Gravity, in its most basic form, is the world’s highest indoor bungee jump. This, in itself, is pretty cool. The difference is though that they are not just thrill seekers in it for the quick fix. They see vertical challenges as a way to balance the core of your being and to find out what really makes you tick. Whether it be for clients or their team, they create an environment where people can get grounded enough to sore to the next level, to really push themselves beyond what they could have imagined.
GUIDING PRINCIPLE
Core
In order to face any challenges, all feelings, thoughts and action must find their birth at your indispensable center. It is the strength and balance that can only come from within that will empower you, your team members and your clients to face the gauntlet that is thrown down before you. The power to accomplish anything is within, and by living from the inside out, you can overcome and propel yourself beyond even the greatest of feats.
BRAND SIGNATURE
‘At the Core of Adventure’
CREATIVE CONCEPT
This brand, quite simply, is fun, bright and youthful. Everything was designed with the pure adrenalin rush in mind that actually in the end, centers those whose are brave enough to take part in it. The brand marque plays with the initials of the name, but also represent the idea of both the power icon as well as a target, which on deeper reflection bring the brands guiding principle to life. In creating a graphic language, it was important to create a brand that could easily be taken in-house without any further investment. All the different pieces are created much like a puzzle that you can reassemble in different ways to create a clear and consistent reflection of the whole. Social Media takes big part of the brand as it becomes one of the main tools used for marketing and advertising. Creating brand ambassadors out of Facebook followers means more adventures being shared, and more scope to the future development of the business.
