DAVE SEDGWICK BRIEF
MAKE DOMINOES COOL
A LIVE BRIEF SET BY DAVE SEDGWICK TO MAKE DOMINOES COOL. AS TABLE TENNIS IS BECOMING INCREASINGLY POPULAR AND AN ATTRACTIVE GAME TO PLAY ON NIGHTS OUT WHILST SOCIALISING, THE AIM OF THIS BRIEF WAS TO EXPRESS THE GAME OF DOMINOES IN A SIMILAR WAY THAT APPEALED TO A YOUNGER AUDIENCE. I FOCUSED ON HOW A DOMINO BROKEN DOWN IS SIMILAR VISUALLY TO MORSE CODE, I.E. THE DOUBLE ONE DOMINO, DOT DASH DOT. USING THIS CONCEPT, I CREATED AN EVENT NIGHT, ‘DOT DASH DOT’ WHERE DOMINOES IS THE FEATURE EVENT. THE MORSE CODE THEME CREATES A QUIRKY AND MYSTERIOUS EDGE TO THE EVENT THAT APPEALS TO A YOUNGER AUDIENCE.
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