YEAR 2022
CLIENT Association of Taygetis, Municipality of Sparta & Distrcit of Peloponesse
ROLE Visual Identity + Web design & development

Taygetos Trails is a new network of marked trails in the central part of Taygetos. Our task was to redesign the existing logo and develop a new visual language which will be applied in trail markers, information and directional signages as well as in the presentation of the paths through a website. A website with interactive maps and the possibility of uploading files compatible with GPS applications.

The handwritten letter "t" as the initial of both words in the name of the trail network was given to us from the beginning and its use was a prerequisite. The redesigned logo borrows the yellow color and bold frame from the recognizable European E4 trail markings and comes in several variations depending on the scale at which it will be used. We then introduced a canvas system with distinct frames creating layouts that refer to an open hiking map, an element that found full application in the information signages and the project’s website.