Qaset Qahweh is a brand that captures the essence of local coffee culture enveloping you in a warm and inviting atmosphere where stories unfold with every sip, and it was in need of a visual identity and packaging design.
We started from a key visual starring the scenery of a nostalgic local place and with a color palette inspired by the harmonious combination of orange and blue to exudes a sense of vibrancy, community, and authenticity.
The color palette of Qaset Qahweh centers around shades of orange and blue, creating a captivating visual contrast that evokes a sense of energy and comfort. The warm, earthy tones of orange reflect the cozy atmosphere of a local coffee shop, while the cool blues bring a refreshing touch reminiscent of the coffee bean's journey from plantation to cup. These colors work together harmoniously, creating a visually stimulating experience that resonates with the local community.
Qaset Qahweh it's a celebration of the people, stories, and flavors that make coffee a cherished part of the local culture. we created this visual direction to reflect the inviting and vibrant atmosphere, where each cup tells a tale and every moment becomes a cherished memory.
Year: 2022
Agency: UPT house / Client: Qaset Qahweh
Agency: UPT house / Client: Qaset Qahweh
Brand Location: Jordan
