SHELL LOVE DRIVES
2014 - DIGITAL PLATFORM
The Insight
Australia is home to some of the greatest drives in the world. From the winding coast to the dusty outback. However, many people drive the same tired routes.
The Idea
For years, V-Power has taken people on great, memorable road trips all accross Australia. But until now, there has never been a single destination online for people to share and discover the drives they love.
Enter LoVe Drives, a new digital community 2 years in the making, built from the ground up for driving, by drivers. Through the site, people can create and share their favourite drives. Using google maps, users can plot their drives, adding points of interest along the way. They can even upload images and videos to personalise their drives further.
The platform is a true community, with the ability to create a user profile, invite friends and follow like-minded drivers. An activity feed allows members to keep on top of what's happening, never missing a great drive once it's created.
The site is set to grow too, with new features planned in future updates.
